Gamification in business employs game elements to encourage employees to be more productive. For it to be efficient, these game elements should function as a sort of Fitbit at work. They should provide employees an overview of their objectives, provide clear guidance on the steps to take to reach them, and push the employees to act and let them receive acknowledgment for doing what is right.

Most managers have now started incorporating gamification in business to drive better outcomes. Here are five facts you probably didn’t know about gamification in business:

1. Gamification Increases Employee Efficiency

Organizations that have incorporated gamification in business have improved employee engagement and motivation. A study by Gartner found that 70% of organizations that gamified their work saw an increase in employee engagement, while 63% saw an increase in motivation. Also, businesses that gamified their work had a 12% improvement in productivity. This is because employees are provided with clear goals and objectives and are given feedback on their progress, which helps them stay on track.

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2. Gamification Can Improve Customer Satisfaction

Customers who feel like they are part of a game are more likely to be satisfied with the product or service. This probably has something to do with the fact that games are designed to be engaging and fun. While customer satisfaction is not always the primary goal of businesses, it is still an important metric to track. Therefore, businesses that gamify their customer experience are more likely to see an improvement in customer satisfaction.

3. Gamification Can Reduce Costs

Businesses that have gamified their work have seen reduced costs. Employees who are engaged and motivated are less likely to take time off and more likely to be productive at work. This can lead to businesses saving money on things like training and development and absenteeism and turnover. On top of that, businesses that have gamified their work have also seen reduced errors and improved quality.

4. Gamification Can Help With Employee Retention

Employees who feel like they are learning and growing in their roles are more likely to stick around. A study by PwC found that 87% of millennials said that professional development or career growth opportunities would make them stay with a company longer. Gamification can help by providing employees with clear objectives and opportunities to progress in their roles.

5. Gamification Is Not a One Size Fits All Solution

Businesses should tailor the gamification elements to fit their specific needs and goals. What works for one organization might not work for another. Itt is important to test different games elements and see what works best for the organization and the employees.

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Bottom Line

Gamification is a powerful tool that can help businesses achieve their goals. From increased employee engagement to improved customer satisfaction, businesses that gamify their work can see several benefits. However, it is essential to remember that gamification is not a one-size-fits-all solution. It is always important for businesses to customize the gamification elements in order to meet their specific needs and goals.