Mailchimp is not the only email marketing service to help your business grow. There are several other better yet cheaper alternatives to this popular service to take your business to the next level. Hence, you can read this article to know about them in detail.

Mailchimp has ruled the email marketing domain for over a decade. It is well-known for its robust email templates, customer relationship management (CRM) software, and customer journey builder. However, all these services come for a hefty price, and lower pricing tiers of this software are lackluster, i.e., they do not have the features that make the software attractive, paving the way for the best Mailchimp alternatives.

These alternatives have everything you need to take your email marketing game to the next level. For instance, they allow you to perform A/B tests, use fascinating email newsletter templates, view real-time analytics, and apply powerful segmentation without draining the bank account. Hence, let us walk you through them in the following section of this write-up without wasting your priceless time.

List of the Best Mailchimp Alternatives in 2024

Below are our top picks for the best paid and free email services like Mailchimp (which are even better alternatives to this service).

1. Zoho Campaigns

Let us introduce you to Zoho Campaigns. It is a cheaper alternative to Mailchimp that offers 6,000 emails per month for free, a contact limit of 2,000 contacts, a user-friendly drag-and-drop template editor, a wide range of pre-designed responsive templates, and the following remarkable features.

Key features of Zoho Campaigns

• You can perform A/B testing to know which campaign clicks the most with your target audience
• It allows contact path tracing to help you track where each contact is along your journey and how long these contacts take to close the deal
• Zoho Campaigns allows email personalization
• It allows mailing list segmentation and bulk segments
• You can create customizable pop-ups and signup forms
• The built-in autoresponders and workflow templates facilitate email marketing automation

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2. ActiveCampaign

Here comes ActiveCampaign. It is one of the better alternatives to Mailchimp to power your growth with its all-in-one automation, email marketing, and sales engagement. Trusted by thousands of brands across the globe, ActiveCampaign boasts extensive lead scoring options to help you effectively control personalization and segmentation.

Moreover, ActiveCampaign offers excellent automation features, such as an option to make website messages and SMS blocks a part of your automated campaigns. Furthermore, the following are some other useful features of this email marketing service.

Key features of ActiveCampaign

• You can view all your automated journeys on a single map
• It brings all essential tools, such as SMS automation, email marketing, CRM and sales automation, and marketing automation in a single software package
• There are many pre-built automation strategies and templates available
• ActiveCampaign integrates with almost all popular e-commerce platforms

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3. MailerLite

We cannot skip MailerLite when discussing the best Mailchimp alternatives. You can send this software service to send up to 12,000 monthly emails to 1,000 contacts for free. Moreover, it boasts an email automation builder and a drag-and-drop editor to create engaging and attractive emails. Furthermore, the following features contribute to making this service better than Mailchimp.

Key features of MailerLite

• You can conduct A/B tests with MailerLite
• The free plan comes with ten landing pages to help you create professional-looking websites
• You can create highly effective subscription forms with MailerLite
• MailerLite allows you to sell digital products, such as ebooks

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4. Campaigner

If you are looking for tools similar to Mailchimp with advanced features but no hefty pricing, you cannot go wrong with Campaigner. This service offers A/B testing, a drag-and-drop editor, static segment sampling, and unlimited email sending at a much lower price than Mailchimp. Moreover, here are a few other attractive Campaigner features.

Key features of Campaigner

• There are around 900 fully customizable and responsive email templates available
• Campaigner boasts an easy-to-use landing page builder
• This service supports conversion tracking to use this data in automation
• Campaigner’s reputation defender keeps your sender’s reputation protected without paying for the email verification
• It boasts Surveytown, Magento, Google Analytics, Zapier, and Adobe Analytics integrations

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5. Moosend

Here comes Moosend for everyone who needs a cheaper alternative to Mailchimp. Moosend is a cost-effective yet feature-rich service that you can use to make your marketing game stand out from your competitors. It is an all-in-one solution with a user-friendly drag-and-drop email builder, helpful list segmentation options, an easy-to-use landing page builder to create effective landing pages, and the following praiseworthy features.

Key features of Moosend

• You can create engaging sign-up forms with Moosend to boost your lead generation
• Real-time analytics help plan your campaigns better
• Moosend is well-known for effortless integration with many helpful applications and services
• It allows you to perform content and subject line A/B testing
• There is an AI subject line optimizer

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6. GetResponse

Let us take a look at GetResponse. It is among the best free Mailchimp alternatives for sending 2,500 emails to 500 contacts without spending anything. Highly useful for sales funnels, this service offers A/B testing, many integrations for effortless omnichannel sales, prebuilt sales funnels, and the following notable features.

Key features of GetResponse

• It allows you to collect contacts with signup forms, popups, landing pages, and native integrations
• With GetResponse, you can deliver valuable content to your subscribers with AI newsletters and email autoresponders
• Actionable insights help optimize your emails and campaigns for better performance

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7. Drip

No other alternatives to Mailchimp are better than Drip when it comes to email marketing for e-commerce. Drip offers customer behavior-based personalization and segmentation, industry-leading automation for campaigns, a dedicated customer success manager if you have 105,000+ contacts, and the following features.

Key features of Drip

• Drip allows you to execute A/B tests
• It offers a sales CRM and workflow automation
• This service is popular among users because of its comprehensive analytics and reporting capabilities
• You can create personalized forms and pop-ups with Drip

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Wrapping Up

So, that was all about the best Mailchimp alternatives for cost-effective yet impactful marketing. You can go through all the above services and their features to decide what works for you. However, if you have any doubts, questions, or tips for us to improve this article, you can leave us a comment. We will be more than happy to get in touch with you.