Best Free Email Automation Tools and Software

This article lists and explains the best automation tools for emails to ensure successful email marketing with the minimum possible effort. 

Emails are an effective way to reach potential customers and maintain strong relations with the existing ones. Even in 2024, emails are a significant content marketing channel for both B2B and B2C markets. However, creating personalized emails for hundreds of people, sending emails, and ensuring the emails do not end up in the spam folder is a challenging task if performed manually. Hence, the use of the best email automation software tools is always recommended.

These tools help with effective email marketing by automating the creation of personalized emails, email sending, and ensuring the emails land right in the receiver’s inbox, saving valuable time and effort.

However, before selecting an email marketing service, it is important to check if or not the service offers unlimited email campaigns, its features, the number of subscribers it allows you to email, available automation options, availability of customer support, and the scope for service scalability.

We compiled a list of the best tools to automate emails, keeping the above factors in mind. Let us walk you through it in the following section of this article.

Well-Researched List of the Best Email Automation Software (Free)

Below are our top picks for the tools you can use to automate the emails for an effective marketing campaign.

1. HubSpot

Let us introduce you to HubSpot. It is among the best free email automation tools for segmentation, with everything you may need to make an email marketing campaign successful. HubSpot allows you to design and send emails with drag-and-drop editors and pre-built templates, write subject lines and email copy with AI, and offers the following incredible features.

Key features of HubSpot

• It is an extremely easy-to-use email automation and marketing tool
• This software boasts integration with other useful HubSpot tools
• The paid version of this software offers additional features, such as analytics, landing page builder, and a lot more

Click here for more information 

2. Sender

Next, we would like to name Sender as one of the best software for email automation to run email marketing campaigns for 2,500 subscribers and send up to 15,000 emails/month for free. Moreover, sending campaigns for abandoned carts, shuffling subscribers among various lists, and the following features justify this tool’s position on this list.

Key features of Sender

• It lets you update custom field values
• Sender boasts a visual automation builder
• There are ready-to-use customer journey templates
• It supports easy audience segmentation according to behavior and demographics to create personalized emails

Click here for more information 

Also know: Best Free Email Apps for Mac in 2024

3. Moosend

Let us take a look at Moosend. Recognized as a renowned email automation software, Moosend makes email creation easy with an easy-to-use drag-and-drop email builder, boasts more than 110 responsive templates for email newsletters, and offers the following delightful features.

Key features of Moosend

• You can eliminate cumbersome tasks with marketing automation workflows
• It supports email list segmentation
• Moosend boasts online forms for improved lead generation
• It lets you monitor performance in real time with in-depth reporting and analytics

Click here for more information 

4. Brevo (formerly Sendinblue)

Brevo is an all-in-one tool to automate emails and manage your customer relationships through email, chat, SMS, and more. With easy-to-use software, you can send up to 300 emails a day for free. Moreover, a drag-and-drop editor and the availability of ready-made templates make email designing a cakewalk.

Furthermore, it helps you leverage the power of artificial intelligence to create better email content effortlessly. Additionally, below are a few other reasons why we chose Brevo as one of the best email automation tools.

Key features of Brevo

• It allows you to analyze each email’s performance with detailed statistics
• Brevo boasts powerful segmentation to make sending targeted messages to various segments easier
• It offers round-the-clock customer support from real humans in 6 languages

Click here for more information 

5. Mailchimp

Here is another software for automating emails, called Mailchimp, to help you convert emails into revenue. It helps you dynamically personalize emails according to your target audience’s browsing and purchase data, create on-brand content faster with generative AI, choose from professionally designed templates, and leverage the benefit of the following features.

Key features of Mailchimp

• It lets you refine emails with segmentation based on the target customer’s buying behavior, spending amounts, and predicted attributes
• Mailchimp offers Canva, Instagram, Shopify, Google Analytics, and 300+ other integrations

Click here for more information 

6. Omnisend

You can choose Omnisend if you are searching for email automation software for an e-commerce business. It offers 500 emails per month for up to 250 subscribers in the free plan, automatic branding for emails and popups, user-friendly drag-and-drop content blocks for easy email creation, and the following incredible features.

Key features of Omnisend

• There are tools like the Product Picker to help you design impressive newsletters
• It allows you to add scratch cards, gift boxes, and other cool add-ons effortlessly
• You can automate workflows or use pre-made workflows for welcome, post-purchase, and cart abandonment workflows
• It provides you with analytics and reporting to help level up your email marketing

Click here for more information 

Also know: How to Fix Phone Calls are Going Straight to Voicemail

7. MailerLite

Skipping MailerLite is a challenge when it comes to automating emails for selling digital products. With 12000 emails per month for 1000 subscribers and A/B email testing, MailerLite is a renowned tool because of its easy-to-use drag-and-drop editor, simple UI, availability of a rich text editor, and the following features.

Key features of MailerLite

• You can create attractive newsletter images with the photo editing tool of MailerLite
• It offers features such as contact tagging and advanced segmentation
• There is a page builder for unsubscribes
• MailLite boasts effortless subscriber management
• It has highly effective subscription forms to help you grow your audience
• MailerLite comes with Stripe, Zapier, Shopify, WordPress, WooCommerce, and many other integrations

Click here for more information 

Concluding the Best Free Email Automation Tools

This article guided you through the best software to automate your emails for effective and successful marketing campaigns. Hopefully, the above list is exactly what you need. However, if you know any better tools or have any questions, you can write us a comment.