This article presents various tools to analyze and improve your video marketing to grow your business. 

Statistics on video consumption reveal the number of digital video viewers across the globe is more than 3.3 billion. Moreover, over 89% of consumers confirm they wish to see more video content from brands, 52% share videos more than other forms of content, and nearly 75% of viewers like to watch short-form videos on their phones. These statistics are a clear indication of the importance of videos as a powerful marketing tool for businesses. However, businesses need robust video analytics tools to create video marketing strategies that can drive potential customers, optimize these campaigns, and measure their performance.

Hence, in this article, we are going to list and explain the carefully curated software for video analytics to help you get maximum ROI on your video marketing. However, first, let us answer a few common questions about video analytics to clear up any confusion you may have about it.

What Is Video Analytics

Simply put, video analytics is a holistic view of how your leads and customers engage with your videos. It helps you understand their usage patterns, preferences, bounce rates, etc.

Well, this brings us to our next question.

What Are Video Analytics Tools

Video analytics tools are software solutions that analyze and provide actionable insights and feedback related to your video data. These programs track and measure how users interact with your videos, the number of people watching your videos, the video parts they watch multiple times, and the parts where they close the video.

But why do you need to know all this? Well, below is the answer.

How Does Video Analytics Help a Business

Below is how your business can benefit from video analytics software.

Better viewer interaction

What is the point of creating a video when viewers do not interact with it the way you want them to? It is nearly pointless. Hence, a video analytics platform analyzes videos to offer you insights into how viewers interact with your videos so you can make better strategies to ensure viewer engagement.

Video performance optimization

Video analytics helps you understand and predict consumer behavior. You can use these insights to determine the best places and time to post your videos, refine the video content structure, set the appropriate video length, and take other measures, as necessary, to optimize your video performance.

So, these are the core benefits of a video analytics platform. But how do you choose one? That is what we are going to answer next.

How to Choose the Best Video Analytics Tools

Here are the factors you should consider when selecting software for video analytics.

• The tool should be accurate, though not only in numbers. It should offer you precise heat maps, correct data as per customized dates, and viewer information with complete accuracy.
• A good video analytics platform provides individual viewer statistics. It helps improve your business strategies by making available quantifiable, demographic, and viewing patterns.
• There is no point in getting software you cannot use. Hence, the tool should be fairly intuitive and easy to use.
• The tool should be scalable. It should be able to accommodate your needs as the business expands.
• The best video analysis tools for business are cost-effective. They are reasonably priced for the businesses to afford.
• In addition to analytics, CRM integration for video hosting, organization, and ranking on SERPs is good to have in a platform.
• The software should offer readily available customer support to solve your problems as and when they arise.

And, now the ultimate question is, what are analytics tools for videos with all or most of the above qualities….

Well, below is the answer you are looking for.

Well-Researched List of the Best Video Analytics Tools

Here are our top picks (the software we selected after much research and analysis of all the available tools based on various factors, including those mentioned above) for the top paid and free video analytics software.

1. Contrast

Let us introduce you to Contrast. It is among the best video analytics tools for webinars and other forms of video content. You can use Contrast to conduct live webinars or upload and embed videos anywhere you want.

Moreover, this easy-to-use software offers detailed engagement metrics, such as drop-off points, engagement rates, watch times, SEO tools to enhance video visibility on search engine result pages, and the following delightful features.

Key features of Contrast

• You can create captivating videos and webinars with Contrast
• It lets you customize your video to suit your brand
• Contrast integrates with your CRM and other tools via Make and Zapier
• The repurpose AI feature automatically turns videos into social posts, articles, emails, and more

Click here to learn more 

Also know: Best Video-Encoding Software in 2024

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2. TubeBuddy

Next, we have TubeBuddy on our list of the best video analytics platforms. It is a YouTube analytics tool, available as a browser extension, to view your YouTube live streaming video analytics.

Additionally, this free extension lets you understand what content to create to grow your channel, and better manage and ensure channel growth with the following remarkable features.

Key features of TubeBuddy

• It lets you effortlessly set video descriptions, titles, keywords, taglines, etc., to improve your video’s search performance
• TubeBuddy boasts A/B testing tool to help you create winning titles and thumbnails
• There is a keyword explorer tool to identify trends, hot topics, and trending keywords to optimize your videos
• As for analytics, it helps you with accurate watch time, click-through rate, and engagement details
• You can schedule videos to post them automatically

Click here to learn more 

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3. Vidyard

Here comes another Vidyard, another praiseworthy video analytics software to help you stand out with videos that evoke curiosity and increase response rates. Video creation, sharing, and analysis are as simple as ABC with this software. Moreover, it lets you embed videos on websites/emails, customize videos for your audience, and offers the following laudable features.

Key features of Vidyard

• It lets you view aggregate analytics in a dashboard that gives insight into video trends and performance metrics
• You can check the video impact on leads, pipeline, and revenue with powerful MAP and CRM integrations

Click here to learn more 

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4. Wistia

Next, we have Wistia, a one-stop destination for everything ranging from video creation to analytics. This user-friendly software is renowned for its reliable hosting, in-built video SEO, integration with a plethora of tools ranging from HubSpot to Zoom, and the following notable features.

Key features of Wistia

• It helps you with video heatmaps with detailed analytics on the parts of your videos people are watching, replaying, or skipping over
• There is A/B testing to let you test two thumbnails, videos, or video versions to understand which one performs better
• Wistia integrates with marketing automation platform (MAP)
• You can use this software to see who is registering, who is attending, and how engaged people are throughout your webinars

Click here to learn more 

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5. vidIQ

Let us look at vidIQ, another YouTube video analytics platform. Here, you can make your videos better with perfect titles, scripts, thumbnails, and more for seamless video creation. Moreover, it helps you validate your ideas with a rich keyword tool to find and score trending and related keywords. Furthermore, below are a few other noteworthy features of this software.

Key features of vidIQ

• It offers video ideas to improve your video engagement
• You can view comprehensive information about your video performance, including how many people watch and interact with your videos

Click here for more information 

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6. Videowise

Next, we would like to name Videowise as the best video analytics software for eCommerce businesses. It helps businesses set up videos, offering an interactive and immersive experience to shoppers. Moreover, it tracks influenced and direct video sales, shows multiple user engagement metrics, and offers the following incredible features.

Key features of Videowise

• You can sort the videos by their performance and pages
• It helps you understand performance metrics, such as demographics
• Videwise helps you establish a cause-and-effect relationship between the factors responsible for how your video performs
• It boasts automated report, so you never miss any critical opportunities or insights
• Videowise has a transparent revenue attribution to ensure effective video monetization

Click here to learn more 

Also know: Best Video Monetization Platforms in 2024

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7. WebKyte

Have you stumbled upon this article in search of the best video recognition tools (software that uses high-end algorithms to analyze and identify visual content within videos), we will not disappoint you. Here, we have WebKyte for you. This AI-powered platform helps you effortlessly filter out content that violates the platform guidelines (for example, hate speech, nudity, violence, etc., check live streams in real-time, prevent copyright infringements, and offers these useful features.

Key features of WebKyte

• It instantly identifies copies of fake news and misleading content to help you control the spread of such videos
• WebKyte helps you comply with official regulations
• This software offers top-notch experience to advertisers by making sure clean content is available for potential ad impressions

Click here to learn more 

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Concluding Thoughts

The above are the best video analytics tools for your business to level up the video marketing game. Analyzing the video performance through these platforms and taking appropriate improvement measures can help strike the right chord with the audience to grow your brand. We hope you found this write-up helpful. However, if you have any questions or suggestions related to this write-up, you can leave us a comment.